On December 15th, the 39th issue of [Decision Micro-Classroom] was broadcast live by Decision and SAP experts to explain in depth the marketing solution of Emarsys of SAP CX. The live broadcast was extremely popular and brought together SAP professionals from all over the world. Everyone lamented that they had benefited a lot and gained a lot. They not only thanked the teachers for their wonderful sharing, but also thanked Decision for providing such a high-quality pure dry goods sharing platform, which won constant praise from the audience.

Friends who missed this live broadcast can review the highlights of this live broadcast with us.


本期嘉宾介绍 ｜Guest introduction 

讲座概要 ｜Lecture summary

01 | what is SAP Emarsys?
02 | Data Preparation and Collection
03 | Recommendation and Personalization
04｜VCE
05 | Creation and Scheduling of Marketing Programs
06 | Dashboard related to statistical analysis


干货总结 ｜Practical information

1.SAP Emarsys marketing solution

SAP Emarsys is a complete and end-to-end marketing solution, covering five aspects: data collection, marketing planning, personalized content design, program scheduling and management, data evaluation and analysis, forming a complete closed loop. Through the continuous iterative improvement of Emarsys, the marketing of enterprises can achieve good results.

2.data preparation

If an enterprise wants to do marketing activities, the first step is to prepare data. It can effectively support marketing activities by collecting data of target customers, including sales data, product data, user behavior data, etc., as shown in the above figure, that is, the data range that enterprises generally need to prepare and collect after preparing to start a marketing campaign.

3.data preparation

SAP Emarsys allows users to specify third-party databases. By default, most of the data is maintained in Emarsys. Because of security or other reasons, Emarsys allows related data to be stored in the third-party database of users. This function is called Relational Data. Just configure Emarsys in Emarsys, connect Emarsys with the third-party data, and upload the data to Emarsys, which can help enterprises to use Emarsys more flexibly.

4.VCE

VCE is a visual content editor specifically for email. Enterprises can build emails by using VCE dynamic modules, so as to achieve the design of what you see is what you get, and can add a lot of personalized content and conduct A/B tests. Different versions of the same email can be set, and it can be sent to different groups or in different proportions according to different versions. It is decided according to the final statistical analysis report of users, which version to use as the main marketing, etc.

5.personalized

Emarsys provides a lot of personalized support when designing marketing content:

6.Predict Recommendations

SAP Emarsys comes with a predictive recommendation engine, which provides different recommendation algorithms for different channels.

7.Different channels

Emarsys has many different channels to support marketing activities, and provides rich and convenient graphical tools and templates to help enterprises establish marketing activities quickly and effectively:

• Email
• Web
• Mobile
• Social media

8.AC program creation and scheduling

After designing the content of marketing activities in Emarsys, enterprises can schedule them through AC programs. Even if there are no people with any programming background, AC programs can be created through the node components in the programs. At the same time, AC contains designed templates for enterprises to apply directly. AC procedures mainly cover the following two kinds:

• Automation Center: A typical AC program, which is aimed at a group of users and is not real-time.
• Interactions: Interactive AC program, which is also a special AC program. The biggest difference from the above AC program is that it is real-time, facing a single user and a single event.

9.System integration

In a complex e-commerce environment, Emarsys is generally not used independently. At present, Emarsys provides a set of plug-ins that can support the integration of the above four system platforms. If it is not the above four, customized development is required, or API can be directly called to obtain the corresponding functions.


Enterprises are experiencing a great change in a hundred years. Facing the complicated internal and external environment, for sixteen years, Dyson has always taken SAP as the cornerstone, and is committed to helping more and more enterprises to improve the implementation quality of SAP. Through its strong global delivery capability, Dyson has helped enterprises successfully realize digital transformation in all directions, cultivate elite teams and build digital cores.

In the future, Decision will also bring more courses to SAP professionals. Pay attention to Decision WeChat official account, get the latest news of [Dixon Micro Classroom] for the first time, and get more activity information!


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